Naked® Juice, a leader in the super-premium juice category, was founded and first marketed towel to towel on the beaches of Santa Monica, Calif., in 1983. The beverages in the Naked Juice line of 100-percent juices, fruit juice smoothies and protein smoothies are made from the best bare-naked fruits and boosts with no added sugar or preservatives. Naked Juice can be found in supermarkets, club stores, health food stores and neighborhood markets throughout the nation. Naked Juice is our title sponsor. Did we mention we love Naked Juice? Connect with Naked Juice on Facebook, Instagram and www.nakedjuice.com
Turin Bicycles, Ltd. opened for business in Denver, Colorado, in 1971. As a member of the Turin group, a national buying cooperative, the store was well positioned to compete in the fast growing U.S. adult cycling market. A broad selection of hard-to-get European and Asian cycling products imported by the Turin group afforded the store a competitive marketing edge that allowed for significant early market penetration and consumer recognition. The store’s product mix included a wide range of bikes, from the recreational to the competition level, including Turin brand bikes, which helped establish the store’s identity. Parts and aftermarket accessories, cycle clothing, shoes, and helmets rounded out the product offerings. Connect with Turin on Facebook or www.turinbikes.com.
Developed by biomechanics authority Mike Mallory and professional triathlete Dan McIntosh, the RAD Roller comes from a place of true purpose. Simply put, our two founders saw a void, and they filled it. Thoughtfully too. Until the creation of the RAD Roller, no massage tool could create such remarkable muscular mobilization without putting damaging and painful pressure on the bones in the neck and back. This patent-pending design soon expanded to include three different densities, and before long, its success spurred the invention of an entire series of RAD mobility products. RAD is, quite literally, inspired by human movement, and people of all walks of life now use our tools to create relief in nearly every muscle of the body. Give them a like on Facebook or visit their site radroller.com
Since 1876, Castelli has been the tailor for the cycling champions. Our riders have worn the world champion rainbow stripes, the Tour de France’s yellow, polka-dot and green jerseys and taken home all three of the grand tours, the classics, six days, you name it. We invented the skinsuit, the sublimated jersey and the first Lycra short used in professional racing. This tradition of innovation continues today, inspiring us and influencing every product we make. Visit their website www.castelli-cycling.com, like them on Facebook and follow along on Instagram.
Sidi Sport was founded in 1960 around the intuition and determination of Dino Signori. With his audacious business spirit he took the company on a constantly evolving path, from a simple craftsmen’s workshop making mountain sports shoes, to success in just a few years. It was a rapid rise that in the 70’s landed the company as a specialist in the production of motorcycling boots and cycling shoes, which soon became the core business of the Sidi brand. Thanks to the passion, professionalism and innovative ideas of its founder, who still leads the company with the same enthusiasm as the first day, Sidi has been able to confirm itself as one of the leading companies in its sector on a world level. Follow on Facebook, Instagram and visit their website sidisport.com.
We love to ride and we love a challenge! We like that feeling of being completely spent after an effort that could have been voiced over by Bob Roll. We have our favorite items we grab in our closet after we clean off the road grime tan, and we wanted to make more of these items for everyone. We believe that any of our tees will be worth the extra money you paid for a shirt you’ll want to wear again and again….that’s what premium means to us. We know about the thread count, craftsmanship and color palettes but what really matters is that you love the fit and feel. At Handlebar Mustache we share a passion for these things. We love bicycles. We hate cancer. We believe it is our moral obligation to help others. We love life. We are either all in or all out. We have to bring passion to what we do or we won’t do it more than once. We bring our travels, experiences and our passion to the drawing board when we design each one of our tees. HB Stache is a second-year sponsor for the team. Connect with Handlebar Mustache on Facebook or www.hbstache.com
CTS is a personal coaching company offering proven cycling coaching, triathlon coaching, training camps, training with power, nutrition services, and much more to athletes of all ability levels. We place the highest value on strong coaching relationships, effective sports science, professional customer service, and frank and frequent communication. That’s how we’ve improved the performance of more than 10,000 athletes since 2000. Like CTS on Facebook or sign up for a training program today on trainright.com.
Riders designing advanced bikes and equipment that make your ride better. Specialized was founded in 1974 by riders for riders. Based in Northern California, we focus on the rider’s need for functional and technically advanced products that provide a performance benefit
As a leader in sports eyewear, Rudy Project now produces and distributes sunglasses, masks and other sport accessories such as helmets and apparel of the highest technical quality. Rudy Project designer products are made especially for the sports world and as everyone knows: sports have strict rules, mistakes are not allowed. Only by focusing on the quality and versatility of the product, only by paying heed to the needs of athletes of different disciplines can you create original technical solutions that are truly adapted to meet their needs. Rudy Project has been protecting our lid since 2010! Connect with Rudy Project on Facebook or www.e-rudy.com
Mad Alchemy is a line of handcrafted, all natural, cyclecentric body care products, made in small batches to ensure the highest quality and most fresh product possible. Embrocation: Warming balm or salve massaged into the legs, low back and shoulder blades before a ride making less than ideal weather more tolerable. Chamois Cream: All natural cream used on saddle contact areas of the body to help reduce friction. Crafted using Essential Oils known to combat bacterial and fungal growth for a more hygienic experience while riding. Ride fast, stay shiny! Connect with Mad Alchemy on Instagram or Facebook too.
Our Boulder location serves as both design and engineering headquarters and our final assembly facility. All of our Stages Power meters are assembled in Boulder, CO of components from both domestic and international sources with best environmental practices in mind. By carrying out final assembly here in Boulder our engineers have intimate and ultimate control over both the process and quality of the final product. By building and designing under the same roof, we’re able to develop our products quickly and without sacrificing the quality of the end product. Connect with Stages Cycling on Facebook or www.stagescycling.com
New for 2017, we are excited to have Honey Stinger as a nutrition partner. Their energy and protein bars, waffles, gels and chews are all-natural foods designed for athletes and great for anyone looking for a healthy snack. Join the hive and order online at www.honeystinger.com. Connect with them on Instagram and Facebook too. Sting or Bee Stung!