Naked Women's Racing Blog

Race reports, training tips, and our ladies' lives on two wheels.

Who is ZLUX and what do they do (besides support Women’s Cycling)?

You may have noticed a logo on our jersey and asked, “So what is Zlux?” Susan H. goes into detail about this company that actually PRINTS LIGHT? Way cool.

“We print light” 

Through the use of Zlux Electroluminescent Lighting Technology, printed light is now a reality. Using their innovative Zlux Electroluminescent lighting technology along with your custom graphic, they create captivating displays that make your company’s message stand out above the rest. Basically, they turn any normal advertisement type sign into a more attention grabbing sign using light.

You might be wondering what this long “electroluminescence” word is, and what it has to do with Zlux. Well, allow me to explain. First a little history… Electroluminescence Lighting (EL) was first observed in 1907, but was not first published about until 1936 by Georges Destriau. There have been several reports of EL research throughout history, specifically for radars and airplane windshields during World War II, but it was not until the mid-1960’s that it crossed the pond to the United States. Sigmatron Corporation first demonstrated a thin-film EL display in 1965, but were unsuccessful in commercializing the displays and the company folded in 1973.

Here comes the complicated part, explaining what EL is. In its simplest form, it is printed light… When certain chemicals are combined, printed on one another, and attached to a power source, the elements react off of one another and produce light.

Originally the first EL products were made of thick, inflexible and fragile materials, but no longer. Zlux has found a way to make it thin, flexible, and can apply it to an infinite amount of items. In comparison with other lighting, EL is one of the most efficient forms of lighting on the market, it burns very little energy and glows cool to the touch.

Zlux has many products to help with promotion of your company. Signage & Displays, pendants, decals, domed magnets and car magnets. They can also get any promotional product, t-shirts, hats, pens, waterbottles, etc. They also made a pretty sweet Naked Juice sign for us:)